One of the most common mistakes when writing blog articles is not spending enough time writing a compelling headline. The headline is arguably as important as the content itself.
Consider your readers, they subscribe to dozens of feeds. Each day their feed reader is full of new information competing for their attention. These people are likely to speed read this information, only clicking on those articles with an interesting title.
You could write a fantastic article, but if it is let down by a poor headline, it is likely to get lost in a sea of blog titles competing for the readers attention. It is no different to going into a shop and buying a newspaper or magazine. It is the headline that counts.
