Two months ago I tweaked my blog layout to encourage visitors to subscribe by email. Since then my email subscriptions have tripled.
Many blogs already offer an email subscription facility, normally a text box or link in the sidebar, where a user enters their email address. But I believe you can target more readers by offering the same facility at the end of each blog article.
I already provide a link at the end of each blog article encouraging readers to subscribe to my RSS feed. I simply extended this to include an email subscription link.
Here is an example of what is shown at the end of each blog article.
A large proportion of my readers find this site via Google whilst looking for gadget reviews. Many of these readers may not know what a blog is, let alone RSS, but email is something everyone understands. Providing an email subscription service at the end of each blog article can tap in to this reader base.
Why not try this out on your blog and let me know how successful it is.
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28 responses so far ↓
1 One African Dude // Aug 6, 2007 at 2:47 pm
Do you use any plugin for this or do you get the code from feedburner?
2 Dean // Aug 6, 2007 at 4:53 pm
I got the code from Feedburner and inserted it into my Wordpress template file.
There isn’t a specific plugin for what I do, but there is a plugin from Douglas Karr called Post Post that might do the trick. The Post Post plugin allows you to add something after each blog post. You could install that plugin and use it to include the Feedburner code after each post.
Whatever option you decide, if you need any help let me know.
3 Michael from Pro Blog Design // Aug 21, 2007 at 8:17 pm
Nice idea. Do you know what percentage of your readers are using the new email option?
4 Dean // Aug 21, 2007 at 9:03 pm
Currently 15% of my readers are using the email option. I see a steady trickle of new email subscribers each month so it has proved effective for me.
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17 Madhur Kapoor // Sep 21, 2007 at 3:52 pm
Nice tip , i will need to work on this .
18 Fred | Newest on the Net // Sep 22, 2007 at 11:54 am
How do you know how many people are subscribing by email?
19 Dean // Sep 23, 2007 at 7:43 am
Fred – if you visit the Feedburner web site you can find out how many people subscribe to your feed by email.
Follow these steps:
1. Login to your Feedburner account
2. Under the Analyze tab select Subscribers
3. Click the ‘See more about your subscribers’ link
You should then see a pie chart which shows a breakdown of how people subscribe to your feed.
Whilst on the topic of Feedburner you may also find this review useful reading.
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24 Steven Snell // Sep 25, 2007 at 1:53 am
You’re right, email option is important. It is especially important if your blog is not in a technical niche.
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28 Ramwiniomia // Dec 20, 2008 at 4:22 am
Site really resource
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